They are the kings of postgraduate studies, but they have had to adapt to be useful to those who pay thousands of euros to learn MBA
SANTIAGO CARREGUI“Traditional teaching is no longer adapted to what companies ask us for.” It is the opinion of Gloria Batllori, director of MBA programs at Esade, the classic Master in Business Administration and its executive version (in this case, for professionals with more than 10 years of experience) are the most typical courses of business schools and, almost, the
The transformation of the MBA
kings of all postgraduate programs, but they have had to adapt to remain useful to those who pay thousands of euros to learn. old masters?
“MBAs are becoming more practical. We teach the know-how. The focus of teaching is changed, from the pure content of before, to the development of capacities. For example, how to communicate well, time management or teamwork, “says Martin Boehm, dean of IE Business School programs . This Spanish center, IESE and Esade appear among the top positions of the best business schools in the world in several international classifications.
In the executive version , the head of the IE Business School notes that the methodology has been modified mainly: “The manager requires a lot of flexibility. Now they alternate face-to-face classes with online courses “. In addition, in the classroom the attitude is more proactive, applying real cases of day to day executives. “They also ask us for much more networking, not only in the relationship between the students, but to approach successful entrepreneurs, politicians and experts in different areas,” says Boehm, so it is common to see well-known faces parading through the center.
MBAs are becoming more practical. Teach how to communicate well, manage time or how to work as a team
From Esade bet on what they call “expanded program”, which gives the opportunity to present projects in different specialties, such as entrepreneurship, innovation, marketing or family business. And you are given the option to have brief experiences abroad, of 10 days, in specialized courses in China, Brazil or the US, for example, which allows you to leave with a certificate of specialization in a subject. And the possibility of acting as a consultant for SME projects arising in their own business park, or a space in a business accelerator if they want to start their own company.
In the case of the executive version , Esade proposes a postgraduate course by modules, which adapts to the free holes of the managers, instead of a night MBA, as was done before. “And every time more is taught in English, because the executives ask for it, because their business is no longer in Spain,” says Batllori.
“We have also included a coaching service for the most senior executive. It is something that they demanded to help them manage their career, how to raise their promotion or manage their presence in social networks, “says Javier Muñoz, director of career services at IESE.
He agrees that MBAs have become more international, with short stays almost compulsory in different countries. As an illustration: “Students can spend two weeks in Kenya to specialize in emerging markets,” he advances. “And there’s a lot of emphasis on everything digital. The big Internet companies like Amazon or Google are already good contractors among our postgraduates, so they are incorporating cases of these companies in the classroom, “he says. Corroborates that this institution has also created its laboratory for entrepreneurs, Entrepreneur Lab, for students to develop their own company.
They offer the option to have brief experiences abroad or to act as a consultant for SME projects
Performing these postgraduate courses means a high economic effort for the most prestigious schools. In the case of IESE, the price of its MBA reaches 73,900 euros, in Esade 59,700 euros. The executive version at IESE reaches 65,800 euros and Esade at 55,400 euros. At IE Business School, his International MBA costs € 59,900 and € 45,200 in his executive program.
“It is a high investment, so it must raise the return for students, which will help them to advance their professional career and that will mean a salary improvement”, believes Boehm. Therefore, it is very necessary to attend students individually in addition to “working with the business school brand” in companies: “You have to have a close relationship with them to know what they are looking for”.
“Companies require executives who know how to deal with problems,” says Esade. “And the students are not the same as before,” he says. Young people who start an MBA (with three or four years of experience) fit into the group called millennials, says Batllori, born in the late eighties: “They are a digital generation. They get bored in class and look for more interaction. They require studies with more training outside the classroom, more diverse and more practical “.
The case of lawyers
Although it is not usually a usual perspective, a large law firm is a training center for professionals, according to the Garrigues Center for Studies . “A large part of time and resources, especially young professionals, are dedicated to training and updating knowledge, which implies developing an important experience. On the other hand, the office is an observatory of business reality that allows to detect needs and opportunities and, at the same time, develop solutions and work methods, “they conclude.